SEO Check List

SEO Check List

#SEO Recommendation

Start Working on Technical SEO

1.      Find and Fix Broken Images

2.      Find and Fix Broken Links

3.      Find and Fix Duplicate H1 Heading

4.      Find and Fix CSS Error

5.      Find and Fix JavaScript Error

6.      Find and Fix HTML Error

7.      Find and Fix Theme UI/UX

8.      Find and Fix Mobile Friendly Error

9.      Use Schema

10.  Set Sitemap

11.  Set Robots.txt

12.  Set Analytics

13.  Set Google Search Console

14.  Set Canonical Tag

15.  Index Issue

16.  Find and Fix 404 Pages

17.  Set Redirect Pages

18.  Set Metadata Box

19.  Set Site Menu

20.  Set Site Structure

21.  Set Permalinks

22.  Find and Fix Orphan Pages

23.  Find and Fix thin Content Pages

24.  Speed Up Your Website

25.  Use Twitter Card

26.  Use OG Tag

27.  Images ALT tags

Onpage SEO

-         Use Keywords In The Right Places

-         Keep Users On Your Site Longer

-         Find “Suggest” Keywords

-         Delete Zombie Pages

-         Do An Industry Study

-         Add Related Keywords to Your Content

-         Add Text to Infographics, Podcasts, and Videos

-         Update Old Pages

-         Keep Users On Your Site Longer

-         Create Content Around Shoulder Niches

-         Rank In The Featured Snippets

-         Improve Your Organic CTR

-         Focus on Onpage Content

-         Find Long Till Keywords

-         Use LSI Keywords

-         Create Branded Keywords

-         Writing Clickable Post Title

-         Writing Readable Meta Title

-         Writing compelling Meta descriptions

-         Use Internal Link and External Link

-         Find Rank Pages for Internal link

-         Add “What is X” Definitions to Blog Content

-         Use FAQs at the end of Content

-         Create a Strategy That Supports Your Business Goals

-         Competitor analysis

-         Write Content for Home Page, Category Pages, Sub Category Pages, City Pages, Sub City pages, Areas Pages

-         If you needed then Write Products Details Descriptions

Off-page SEO

-         Get Backlinks From Your Visual Assets

-         Find More Outreach Websites

-         Getting Content backlinks and inbound links

-         Use Sponsor Guest Post

-         Social Bookmarking

-         Business Profile Links

-         Blog Comments

-         Question and Ans Websites

-         Web 2.o

-         Niche Editing

-         Create Social Media Profiles

-         Update Social Platform

-         Slide Share

-         Infographic

-         Press Release

Local SEO

-         Local SEO

-         Verify Google My Business

-         Optimize Google My Business

- Up-to-date Google My Business

-         Post content on Google my Business

-         Post Products on Google Business

-         Post on Business Directory

-         Post Images

-         Update Events

-         Update Offers

-         Update Videos

Google October 2022 Spam Update

 Name: Google October 2022 Spam Update

Rollout: Completed on October 21, 2022 at around 5 am ET

Targets: It improves Google's spam detection techniques, Google said "sites that violate our policies may rank lower in results or not appear in results at all."

Penalty: It penalizes spam techniques that are against Google's spam policies.

Global: This is a global update impacting all regions and languages.

Recover: If you were hit by this, Google said you should review its spam policies to ensure they are complying with those.

Refreshes: Google will do periodic refreshes to the spam update. It can take many months to recover, Google said.

Summary:-

Google said this update is global and affects all languages.

If any site is hit by a spam update, its content is either demoted in search results or removed from Google’s index.

Spam updates help to identify phishing scams and other fake sites that try to rank in search results by posing as relevant pages.

Google says it could take months to recover from the negative impact of a spam update, provided the website makes the necessary changes to comply with Google’s spam policies.

Note:- 

If you notice large ranking or traffic changes from your organic Google search results, you may have been hit by this spam update. Spam updates target specific guideline violations. Google did not say if this was links, content or other forms of spam, but rather just said it is spam-related in general.

Google Product Reviews Update #5

 Google September Core Update:

Update Name:- Google Product Reviews Update #5

Date of Release:- September 20th

Summary:-

• The Google product reviews update aims to promote, review content that is more specific and informative you seen on the web. Google said it will promote these types of product reviews in its search results rankings.
• Google is not directly punishing lower-quality product reviews that have “thin content that simply summarizes a bunch of products.
  
• This is not a penalty against your content, Google is just rewarding sites with more insightful review content with rankings above yours.

Effects;-

• September 2022 core update hit pretty quickly after the announcement
• This update will affect eCommerce websites slightly.
• Google Search Console International Targeting Tool Is No Longer Available
• Google has now officially removed the International Targeting report from its Search Console
• Technically, this update should only impact product review content and not other types of content.

Important points:-

• The September update looks much weaker than the May update from SEMrush
• As this algorithm is weak, there will not be much impact on the rankings.
• September 2022 core update resulted in "high levels of fluctuations" for eCommerce websites.

Latest Search Console Included Video Indexing Status

 Search Console Included Video Indexing Status

The video indexing report shows how many indexed pages on your site contain one or more videos, and on how many of those pages a video could be indexed. Indexed videos can appear in Google search results.

The report covers only indexed pages. If a page is not indexed for any reason (including being blocked or being a non-canonical page) then it won't appear in this report.

This video indexing report shows the below points

1) How many indexed pages on your site contain one or more videos

2) How many of those pages a video could be indexed

3) And Indexed videos can appear in Google search results.

1)  Using this Report we can Find the Issues like

No video indexed, videos aren't being indexed on your site.

video indexing issues

Large websites with many videos typically see a trend of increasing videos over time

2)  And We can Fix the issues like

"Invalid video URL" to show a list of pages with that issue.

Read the issue details and troubleshooting guide to learn how to fix the issue.

URL Inspection report. If a video was found on the page you will see a Video indexing section in the URL inspection results. If no videos were detected on the page, there will not be a Video indexing section.

3)  The following reasons prevent a video from being indexed:

i) Video too large or too small

ii) Invalid video URL

iii) Unsupported video format

iv) Unknown video format

v) No thumbnail URL provided

vi) Unsupported thumbnail format

vii) Invalid thumbnail size

viii) Video not processed

Note:

1) Fetching is not required for Video indexing.

2) Only one video per page can be indexed

3) A video can be indexed from multiple pages

4) Video Sitemaps and indexing, is not necessary, whether or not the video is listed on a sitemap.

5) Google was able to index the page as well as a video on that page

"Helpful Content Update" Google Update

 Google just pre-announced their "Helpful Content Update" which will roll out in two weeks.

Name of Google Algorithm Update: Helpful Content Update

Rolled out: 18th August 2022 

Duration: It will take roughly two weeks to fully roll out.

Main Reason: The purpose of this algorithm update is to help searchers find “high-quality content,” Google wants to reward better and more useful content that was written for humans and to help users rather than Search Engines.

Impact: The update is not a manual action, Google is using machine learning to identify unhelpful content.

The helpful content update will target websites that have a relatively high amount of unsatisfying or unhelpful content.

KeyPoint's:

Having a Lot of low-value content can impact on the negative domain signal

Higher impact on poor content Example: Outdated and old Content

The following Website's categories will be affected by this update.

• Online Education
• Arts and Entertainment
• Shopping
• Tech Related

With these updates, your site won't rank well for the keywords and phrases you're targeting.

Suggestions:

Removing outdated and unhelpful content can boost the ranks.

All content should be good content focused on helping your users rather than SEO.

Improve the internal links, which is a proven positive SEO signal. It helps the search engines understand the context of the entire website.

No more aggregated reviews - our reviews must be original and not formulated from different sources. You must bring something original to the table

As this algorithm is rolled out on the 18th of August, we need to monitor Google Analytics and the Search console frequently to check traffic.

GA4 Google Analytics Summary

 Summary of GA4 Points:-

 

Introduction to GA4 and its difference between Universal and GA4
GA4 has more advance than universal by comparing following features

 

·         70 % accurate data than universal.

 

·         Real time data with last 30 mins of users data.

 

·         Automatics events, custom events and pre defined templates events

 

·         Difference between Engaged session, Engagement rate and Engaged sessions users

 

·         GA4 removed bounce rate and uses above engaged session, rate and sessions users which is more concentrated for engeged users who are more likely interested on our website rather than simply existing from site(bounce rate).

 

·         Pages and its screens finding the landing pages traffic from source and medium channels

 

·         Comparison of organic and paid trafiic and various elements comparision like country to country, device to device and so on.

 

Implementaion of GA4 to the website

 

Its important to Enable the data stream in GA4 setup in this version which is not applicable in universal analytics.

 

Through data streams only we can monitor the Users and sessions of the website.

 

 

 

 

Events

Creating the events and monitoring its traffic

 

 

( Automatic Events, Enhanced Events, Custom Events, Conversion Events)

 Creating the Conversions and monitoring its count and value. Also creating the Conversions events

 

Cohort exploration

 

Exploring of active users in Week1 to Week4

 

Cohort exploration of Tab setting like, adding the segments, dimensions and etc this will gives in depth analysis of active users from defined filters and segments

Custom Reports

Customize report navigation, Organize our reports into collections and topics in the report navigation.

Report builder for a detail report has four sections

Report Data, Charts, Report Template, and Summary Cards

 

Google Signals

More accurately track users across different devices and platforms.

Remarket to more website users across devices.

Analyze users' data by age, gender and interest.

we also get access to the Advertising reporting feature.

 

 

 

 

 

Key Functionalities:

 

GA4 Main key functionalities

 All the Functionalities has been listed in the above diagram.

 

 

Configure
How to configure the events, Audiences, conversion and these filtered events audience can be retargeted through paid campaigns.

Debug view:

For newly created websites or Apps this option is very uselful for developer to implementing the GA4 tracking code.

 

Google Algorithm and Its Histroy

Google Algorithm and Its History 

Google Algorithms:-

1. Google Panda
   Date: February 24, 2011
   Hazards: Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing.

How it works: The Panda algorithm update assigns a so-called “quality score” to web pages. This score is then used as a ranking factor. Initially, the effects of Panda were mild, but in January 2016 it was permanently incorporated into Google’s core algorithm. Since then, update rollouts have become more frequent, so both Panda penalties and recoveries now happen faster.

• No Multiple Pages with the Same Keyword

• Get Rid of Auto-generated Content

• No Pages with 1-2 Paragraphs of Text Only

• No Scraped Content

• Panda Likes New Content

• Be Careful with Affiliate Links and Ads

• Too Many Outbound Links with Keywords are bad

2. Penguin
   Date: April 24, 2012
   Hazards: Spammy or irrelevant links; links with over-optimized anchor text.

How it works: Google Penguin’s objective is to down-rank sites whose backlinks look unnatural. This update put an end to low-effort link building, like buying links from link farms and PBNs.

• Keyword stuffing

• Spammy links

• low-quality links

• Over-optimization

3. Google’s Exact Match Domain Algorithm Update(EMD) 
   Date: 2012
   Google’s EMD algorithm update focused on ridding the SERPs of spammy or low-quality exact match domains.
   
   The EMD, or Exact Match Domain update, was a 2012 Google algorithm update that targeted exactly what it is named: exact match domain names.
   The intent behind this update was not to target exact match domain names exclusively but to target sites with the following combination of spammy tactics: exact match domains that were also poor quality sites with thin content.

4. Hummingbird

Date: August 22, 2013

Hazards: Keyword stuffing; low-quality content.

How it works: The Hummingbird algorithm helps Google better interpret search queries and provide results that match searcher intent (as opposed to the individual terms within the query). While keywords continue to be important, the Hummingbird algorithm makes it possible for a page to rank for a query, even if it doesn’t contain the exact words the searcher entered. This is achieved with the help of natural language processing that relies on latent semantic indexing, co-occurring terms, and synonyms.

• Keyword stuffing

• Knowledge graph facts

• Effectiveness of Long-tail keywords

5. Payday Update
   Launched on June 11, 2013
   
   The “Payday Update” was a new algorithm targeted at cleaning up search results for traditionally “spammy queries” such as [payday loan], pornographic, and other heavily spammed queries
   
   Black Hat SEO or spamdexing

6. Google Pigeon Update

July 24, 2014

Pigeon Update” is an algorithm to provide more useful, relevant, and accurate local search results that are tied more closely to traditional web search ranking signals. Google stated that this new algorithm improves their distance and location ranking parameters

• Location Matters More Than Ever

• Don’t Over-Optimize Your Website

• Strong Domains Matter more

7. Mobilegeddon (Mobile)

Date: April 21, 2015

Hazards: Lack of a mobile version of the page; poor mobile usability.

How it works: This, and subsequent mobile search updates (2018, 2020) have shifted the focus from a desktop to a mobile version of your website. Today, Google ranks all websites based on how fast and user-friendly their mobile versions are.
When it comes to searching on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.

• Affects only search rankings on mobile devices.

• Affects search results in all languages globally.

• Applies to individual pages, not entire websites.

8. RankBrain

Date: October 26, 2015

Hazards: Lack of query-specific relevance; shallow content; poor UX.

How it works: RankBrain is a part of Google’s Hummingbird algorithm. It is a machine learning system that helps Google understand the meaning behind queries and serve best-matching search results in response to those queries. Google calls RankBrain the third most important ranking factor.

While we don’t know the exact formula behind this major update, the consensus is that RankBrain is responsible for customizing a user’s Google search results. Basically, Google goes beyond a person’s search query and takes into account the larger context, like synonyms, implied words, and personal search history.

• Understanding search queries (keywords)

• Measuring how people interact with the results (user satisfaction)

9. Fred
   Date: March 7-8 of 2017

Basically? All unnamed updates related to quality are now “Fred.”

Fred is not a singular algorithm update that targets a single or set of common issues, a “hit” by Fred (all unnamed updates going forward) will only be known to you if other SEO professionals note it and talk about it as well.

10. Medic

Date: May 4, 2018

Hazards: Lack of authority on YMYL websites; weak E-A-T signals.

How it works: The Google Medic update seemed to disproportionately affect medical websites as well as other websites that have to do with potentially life-altering decisions (finance, law, education). Although not explicitly confirmed, Google representatives have hinted that the update implemented some of the E-A-T (expertise, authority, trust) signals from the Quality Rater Guidelines document

11. Site Diversity Update
    June 6, 2019

Google pre-announced a "site diversity" update, claiming it would improve situations where sites had more than two organic listings. Moz data showed that, while the update did marginally improve SERPs with 3-5 duplicate sites on page one, the impact was relatively small.

• The ratio of unique sub-domains to total organic results on the page

• Google search update aims to show more diverse results from different domain names (SEL)

12. Bert

Date: October 22, 2019

Hazards: Poorly written content; lack of focus; lack of context.

How it works: This Google algorithm update uses natural language processing technology to better understand search queries, interpret text, identify entities and relationships between entities. We’ve seen Panda, Hummingbird and RankBrain updates move away from keywords, and the BERT update is the culmination of this effort — it allows Google to understand much more nuance in both queries and search results.

13. Core Updates

Date: 2017-present

How it works: As far back as 2017, Google has started to refer to bigger updates as Google core updates. Since then, there is even less transparency about what those updates are and which parts of search they are intended to improve. SEOs would often track post-update ranking shifts and try to figure out what exactly has changed, but there is rarely a conclusive observation. It is likely that Google core updates are just improvements on previous Google updates or perhaps bundles of smaller updates tied together.

14. Featured Snippet De-duping
    January 22, 2020

Google announced that URLs in Featured Snippets would no longer be appearing as traditional organic results, in line with Google's philosophy that a Featured Snippet is a promoted organic result. This had significant implications for rank-tracking and organic CTR.

• Position Zero Is Dead; Long Live Position Zero (Moz)

• Google’s Featured Snippet-Apocalypse, FAQ Schema, No Snippet & Max Snippets Tags

All Google Algorithm Updates

• Google Top Heavy Update

• Google EMD (Exact Match Domain) Update

• Google Pirate Update

• Google Payday Update

• Google Pigeon Update

• Google Penguin Update

• Google Panda Update

• Google Mobile Friendly Update

• Google Hummingbird

• January 2018 Core Update

• Google Mobile-Friendly Algorithm

• Google RankBrain Algorithm

• Google Local September 2016 Possum Update

• Google Fred Update – unconfirmed March 2017 update

• Google Local August 2017 Hawk Update

• December 2017 Core Update

• March 2018 Core Update

• April 2018 Core Update

• August 2018 Core Update aka Medic Update

• March 2019 Core Update

• June 2019 Core Update

• September 2019 Core Update

• Google BERT Natural Language Processing Update

• January 2020 Core Update

• May 2020 Core Update