Google just pre-announced their "Helpful Content Update" which will roll out in two weeks.
Name of Google Algorithm Update: Helpful Content Update
Rolled out: 18th August 2022
Duration: It will take roughly two weeks to fully roll out.
Main Reason: The purpose of this algorithm update is to help searchers find “high-quality content,” Google wants to reward better and more useful content that was written for humans and to help users rather than Search Engines.
Impact: The update is not a manual action, Google is using machine learning to identify unhelpful content.
The helpful content update will target websites that have a relatively high amount of unsatisfying or unhelpful content.
KeyPoint's:
Having a Lot of low-value content can impact on the negative domain signal
Higher impact on poor content Example: Outdated and old Content
The following Website's categories will be affected by this update.
- Online Education
- Arts and Entertainment
- Shopping
- Tech Related
With these updates, your site won't rank well for the keywords and phrases you're targeting.
Suggestions:
Removing outdated and unhelpful content can boost the ranks.
All content should be good content focused on helping your users rather than SEO.
Improve the internal links, which is a proven positive SEO signal. It helps the search engines understand the context of the entire website.
No more aggregated reviews - our reviews must be original and not formulated from different sources. You must bring something original to the table
As this algorithm is rolled out on the 18th of August, we need to monitor Google Analytics and the Search console frequently to check traffic.