Title Algorithm Update for Multi-Language
Summary of Title Algorithm Update:
Google identifies documents where the title element is written in a different language or script from its content.
Ex: If our document/webpage is written in Hindi Language and we mentioned the title as:
Title: विदेशों में प्रवास करना – Migrate Overseas
Google will read the entire webpage and understands that the language used in that webpage is Hindi. So google will remodify our title into:
Google Modified Title: विदेशों में प्रवास करना
Another Example:
If our webpage content is in Hindi Language. We wrote the title as:
Title: Canada Mein Pravas
Then google will understands that the title should be in Hindi Language, So it will remodify the title as:
Google Modified Title: कनाडा में प्रवास
Suggestions:
We should provide a title that matches the language of the webpage content. We should avoid writing the title, which is irrelevant to the language of the content (We are already following it).
Impact of this Language Update:
Won’t impact on our Google Search Rankings.
Source: https://searchengineland.com/google-updates-its-title-algorithm-for-multi-language-or-transliterated-titles-385584