Summary of GA4 Points:-
Introduction
to GA4 and its difference between Universal and GA4
GA4 has more advance than universal by comparing following features
·
70 % accurate data than universal.
·
Real time data with last 30 mins of users data.
·
Automatics events, custom events and pre defined templates
events
·
Difference between Engaged session, Engagement rate and Engaged
sessions users
·
GA4 removed bounce rate
and uses above engaged session, rate
and sessions users which is more concentrated for engeged users who are more
likely interested on our website rather than simply existing from site(bounce
rate).
·
Pages and its screens finding the landing pages traffic from
source and medium channels
·
Comparison of organic and paid trafiic and various elements comparision
like country to country, device to device and so on.
Implementaion of GA4 to the website
Its important to Enable the data stream in GA4 setup in
this version which is not applicable in universal analytics.
Through data streams only we can monitor the Users and
sessions of the website.
Events
Creating
the events and monitoring its traffic
(
Automatic Events, Enhanced Events, Custom Events, Conversion Events)
Creating the Conversions and monitoring its
count and value. Also creating the Conversions events
Cohort exploration
Exploring
of active users in Week1 to Week4
Cohort exploration of Tab setting like, adding the segments, dimensions and etc
this will gives in depth analysis of active users from defined filters and
segments
Custom
Reports
Customize report navigation, Organize our reports into
collections and topics in the report navigation.
Report builder for a detail report has four sections
Report
Data, Charts, Report Template, and Summary Cards
Google
Signals
More accurately track users across different devices and
platforms.
Remarket to more website users across devices.
Analyze users' data by age, gender and interest.
we
also get access to the Advertising reporting feature.
Key Functionalities:
GA4 Main key functionalities
All
the Functionalities has been listed in the above diagram.
Configure
How to configure the events, Audiences, conversion and these filtered events
audience can be retargeted through paid campaigns.
Debug view:
For
newly created websites or Apps this option is very uselful for developer to
implementing the GA4 tracking code.